Date: Sept. 27, 2010
Burger Planet
311 Greasy Way
Gary, IN 88888
Contact: James E. Muellenbach III, CEO
498-555-0000
burgerplanet@bp.com
Fast Food Leader Introduces Healthy Food Options and a Fitness Guru
Jayne Petersen joins Burger Planet to work with promotion of new menu additions and changes to traditional items
GARY, Ind. –Burger Planet has added healthier food options to its franchises nationwide as a response to diet trends among middle-age women.
Burger Planet’s simple formula includes burgers, fries, and soda. This is what has made the company stand out; the tradition. But customers can now request their burgers without mayonnaise to reduce calories and they can hold the bun for a low-carb option.
Along with the traditional menu changes, new items have been added to promote moderation and healthy eating. In the past year, Burger Planet has added white meat chicken breasts and the option to buy the chicken breast wrapped in lettuce. Fruit packets have also been introduced with five different types of fruit: apples, grapes, peaches, pineapple, or bananas. No other competitors offer fruit. And finally, a line of gourmet salads are also new to the menu.
“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” James E. Muellenbach III, president of Burger Planet, said.
Jayne Petersen is the president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Calif. Petersen will help promote Burger Planet with the mascot, Corny the Clown. Petersen is known for helping celebrity Opal Whitcomb lose and keep off weight.
"Burger Planet has been a leader in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Petersen will begin her promotion efforts in May with Corny the Clown and will circulate to different Burger Planet locations and shopping malls across the U.S through July.
Burger planet has served 52 billion customers and counting with 8,921 franchises in every state and 17 countries. It was founded in 1934 by James E. Muellenbach I and is currently run by his grandson, James E. Muellenbach III. The headquarters are in Gary, Ind., and it is the leader of the Quick Service Restaurant Industry.
PR Specialist, Burger Planet
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Burger Planet’s simple formula includes burgers, fries, and soda. This is what has made the company stand out; the tradition. But customers can now request their burgers without mayonnaise to reduce calories and they can hold the bun for a low-carb option.
Along with the traditional menu changes, new items have been added to promote moderation and healthy eating. In the past year, Burger Planet has added white meat chicken breasts and the option to buy the chicken breast wrapped in lettuce. Fruit packets have also been introduced with five different types of fruit: apples, grapes, peaches, pineapple, or bananas. No other competitors offer fruit. And finally, a line of gourmet salads are also new to the menu.
“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” James E. Muellenbach III, president of Burger Planet, said.
Jayne Petersen is the president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Calif. Petersen will help promote Burger Planet with the mascot, Corny the Clown. Petersen is known for helping celebrity Opal Whitcomb lose and keep off weight.
"Burger Planet has been a leader in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Petersen will begin her promotion efforts in May with Corny the Clown and will circulate to different Burger Planet locations and shopping malls across the U.S through July.
Burger planet has served 52 billion customers and counting with 8,921 franchises in every state and 17 countries. It was founded in 1934 by James E. Muellenbach I and is currently run by his grandson, James E. Muellenbach III. The headquarters are in Gary, Ind., and it is the leader of the Quick Service Restaurant Industry.
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Media Contact: Shana SandersPR Specialist, Burger Planet
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
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