Date: Sept. 27, 2010
Mr. James E. Muellenbach III, CEO
Burger Planet
311 Greasy Way
Gary, IN 88888
Phone: 498-555-0000
Email: burgerplanet@bp.com
Fast Food Leader Introduces Healthy Food Options and a Fitness Guru
Jayne Petersen joins Burger Planet to work with promotion
(Gary, Indiana) –With recent food fads and the growing popularity of diets among middle-age women, Burger Planet has found a way to offer and promote its traditional and famous foods with lower calorie options.Jayne Petersen is the president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Ca. She has come on to help promote Burger Planet with Corny the Clown. Petersen is known for helping celebrity Opal Whitcomb lose and keep off weight.
“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” James E. Mulllenbach III, president of Burger Planet, said.
Burger Planet’s simple formula includes burgers, fries, and soda. This is what has made the company stand out; the tradition. But customers can now request their burgers without mayonnaise to reduce calories and they can hold the bun for a low-carb option.
Along with the traditional menu changes, new items have been added to promote moderation and healthy eating. In the past year, Burger Planet has added white meat chicken breasts and the option to buy the chicken breast wrapped in lettuce. Fruit packets have also been introduced with five different types of fruit: apples, grapes, peaches, pineapple, or bananas. No other competitors offer fruit. And finally, a line of gourmet salads have been also been added.
"Burger Planet has been a leader in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Peterson will begin her promotion efforts in May with Corny the Clown and will circulate to different Burger Planet locations and shopping malls across the U.S through July.
Burger planet has served 52 billion customers and counting with 8,921 franchises in every state and 17 countries. It was founded in 1934 by James E. Muellenbach I and is currently run by his grandson, James E. Muellenbach III. The headquarters lie in Gary, Indiana and it is the leader of the Quick Service Restaurant Industry.
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Shana Sanders
Public Relations Specialist
Burger Planet
555-555-5555
Shanasanders08@gmail.com
With the title CEO you can drop the courtesy title of Mr.
ReplyDeleteYou headlines are close to being off-topic, focusing on Jayne instead of the new food items. Perhaps if you changed the ending of your sub-head to be more specific instead of "with promotion".
Your dateline needs to be changed to AP Style.
Your lead is not really a lead ... just get to the point of who, what, when, where without the build up.
Your fourth and fifth paragraphs should be more like your second or third as they directly support the lead of the new healthier food items.
"have been also been added" sounds like it comes from the department of redundancy department. Needs to be made more concise.
Be sure to spell Jayne's name correctly on all uses.
Good boilerplate.
Wow, I wish I could get Preston to comment on my draft! How did you work that one? :) I agree with everything he says and I think it had a lot of great information.
ReplyDelete