Thursday, December 2, 2010

Draft Proposal

Executive Summary

Effect International works to bring literacy to Nepal and India. Through the building of schools and libraries and donation of books, Effect International is making a difference. We don’t give money to individuals to help create better lives, we teach valuable skills and let them learn how to create these lives for themselves. Reading is a necessary skill in life and we want to give everyone that opportunity. We are asking Energy Solutions to donate $5,000 to help operate one of our schools and in return they will be named as a sponsor in correlation with Effect promotion and marketing.

Sponsor Appeal

Energy Solutions is proud of its philanthropic history and is known to the community as a giver.

Effect International is approaching Energy Solutions because we believe that you can make a donation that will have a great impact on the people of India and Nepal and help boost your image.

Recent events in the media have slightly damaged reputation your reputation and we understand your need for a change. With the recent management changes, the refinancing of debt and the suspension of dividends, adding in a new charity could be exactly what investors want to see.(1)

According to your website, “Energy Solutions supports educational institutions and nonprofits when the primary focus of the request to promote academic achievement in the areas of environment, science & technology, or health and human services.” (2)

Teaching literacy skills is education and a human service because it is helping people learn to be independent. Being tied to this education would be a great angle for Energy Solutions to work from. It is brand new cause for them which shows diversity and care for all angles of life. The charity is also based in Logan, UT which is out of the Salt Lake region. It is still close to home but is far enough away to be considered a new venture.

Energy Solutions will take away from this exchange, a new image and a school with its name in India. ( I need a lot more right here.)

Problem

Regarding Poverty:

Poverty is widespread in India with 42% of total population (456 million) living below the global poverty line of $1.25 a day. The stark inequalities in the distribution of money can be attributed to different social groups, economic groups and geographic regions.

Poverty alleviation programmes and reforms by the Indian government is often rendered useless by the prevalent corruption by bureaucrats and politicians at various levels.

Regarding Education:

Around 40% of the total population in India is illiterate and only 15% of the students are able to reach high school. The government statistics in 2001 estimated the total number of "absolute non-literates" to be around 304 million. The national literacy rate is 68.84% with the average female literacy rate estimated as 53.63% and average male literacy estimated as 75.26%.

The states of Kerala has the highest literacy rates of 90.02% while Bihar has the lowest literacy rate of 47.53% with the average female literacy rate being only 33.97%.

About half of India’s men and women do not know how to read or write.

effectinternational.org

Solution

Effect International’s approach to illiteracy in Nepal and India is trying to raise awareness and raise funds to support our cause. We want people to know just how big of a problem illiteracy really is and what they can do to help. We will approach this growing problem of illiteracy by having fundraising events, a blog, and a homepage to inform and help people know what we are about and encourage them to help and volunteer.

Our objectives in meeting our approach is to:

-raise awareness

-raise funds

-get people involved

-get volunteers

We are confident that with all of the efforts put on by Effect International along with donations and volunteer work we will be able to meet our goals in raising funds and awareness. We plan on using the money donated towards building schools, buying supplies for those schools, and paying teachers; all to help those in Nepal and India become more literate.

Capabilities

Effect International began working in 2009, in a small village called Sasaram in the state of of Bihar. They started operating our first school in April of 2010 to 115 students staffed by 6 teachers and a principle. They are currently working on a library program in Sasaram, several thousand books are being transported to stock empty library shelves.

Effect International is committed to the long-term educational needs of the communities we serve. Through their project model, communities will be empowered in their project. This ensures ownership. Effect provide sinitial project funding, training and help infant programs. They make sure that each project can be self-sufficient and not always dependent upon Effect International.


Budget

On the website, it said that donations usually range from $500 to $5,000. We believe that literacy is so important and should be part of everyone’s life, no matter where they live or what their circumstances are. Because we feel so strongly about our cause, we are asking for $5,000. A school can be built in India or Nepal for $25,000 . The entire operating cost for one of these schools is under $10,000 per year. (3)

If there is any possible way we could get Energy Solutions to donate $10,000 to operate one school for a year, we would love it. However, we do recognize that policy in regards to contributions are set for a reason and we respect that.

As of the third quarter of this year, the goodwill donated by Energy Solutions was $483,434.(4) That is a tremendous amount of money, but because that amount is already spent, another $5,000 seems like nothing. The satisfaction of spreading literacy around the world is a great reward.

Conclusion:

Resources:
(1)http://www.sltrib.com/sltrib/money/50640888-79/quarter-energysolutions-million-third.html.csp
(2) http://www.energysolutions.com/our-company/contributions
(3) http://effectinternational.org/donate.html
(4)http://www.sltrib.com/sltrib/money/50640888-79/quarter-energysolutions-million-third.html.csp

3 comments:

  1. Great job with your content especially your sponsor appeal

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  2. This is great. I don't know what you are writing it for, but I hope you really are planning to send it to Energy Solutions.

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  3. I was a little confused by how you started using "we" because I thought that you were writing as a third party.
    In this sentence, "Effect International began working in 2009, in a small village called Sasaram in the state of of Bihar." I think you could write, "EI began in 2009 in Sasaram in the state of Bihar." I just don't think that "called Sasaram" sounds good.
    These are little things, just a suggestions.
    I thought over all it was very well written. Great organization!

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