Draft Position Paper

The food industry has become more concerned with a healthy image. Consumers are more aware of the nutritional value of food at certain establishments. The fast food industry, in particular, has faced consumers desire for healthier menu items. Customers want to know the nutritional content (fat, calories, vitamins, etc.) in the food they are eating. They also value establishments which have a variety of menu selections. Consumers value their right to choose, especially regarding their health.

Burger Planet has created a traditional family image over the years. The goal is to allow consumers the ability to make healthy choices and also to keep our most valued customers. New, healthy menu items will be added, but our classic menu choices will remain the same.

Burger Planet needs to focus on a particular target audience in order to be efficient in their marketing. The most health conscientious market tends to be women in their 30’s. Burger planet should target these women and show them that they have options and can still be healthy. Many women in their 30’s are mothers and are constantly battling their children’s desires for fast food. Working mothers need quick options when they don’t have the time to make a home cooked meal but still want healthy options. Childhood obesity is also a growing issue in the United States so by adding healthy options, children along with their mothers can eat better and still eat out.

Our goals are to:

o Change BP image without losing old customers, keep classics
+ Healthy is ‘in’
+ Need healthy menu options
# One way to appeal to the desire of a healthy lifestyle would be for Burger Planet to add healthier options to their menu. By adding salads, fruit, or options for lowering calories to the menu, mothers will be more willing to bring their children in for a meal.
+ Need a healthy/fitness face
# Spokesperson?
o Choose a spokesperson well known for healthy living
o Must be willing to be associated with Burger Planet
o Who to approach with contract?
+ Jayne Peterson
+ Millian Jicheals (Big Fat Loser coach)
+ Hob Barper (Big Fat Loser coach)
+ Hony Torton (X90P host and creator)
o Create a contract for willing spokesperson
+ Paid based on following certain rules
# No negative Fast-food talk
# Imply they eat at Burger Planet
# Mention Burger Planet on TV appearances
# Links to BP on personal web-pages
# Film commercial and shoot ad for BP
If Burger Planet takes these steps towards a healthier image, we believe that sales will increase and the positive image will spread among consumers in the United States.

Final Press Release 4

FOR IMMEDIATE RELEASE

Date: Nov. 11, 2010
USU Student Giving
Contact: Tessa Goodall, Senior Gift Chair
Old Main 110
Phone: 435-797-1239
Email: tessforchange@aggies.usu.edu

Registrar Office Offering Help with Graduation Packets

An event for seniors is being held to ease stress of graduation

LOGAN, Utah. – The registrar’s office will be helping USU seniors understand the process of their graduation packets Thursday Nov. 11, at 7 p.m. in the Alumni House.

At this senior event, Lisa Hancock, director of the SOAR program, will be speaking on finances after college. She will give tips on job searching, how to live inexpensively after college for as long as you can, keeping financial affairs in order, and creating and keeping a good credit score.

“The earlier you start taking control of your finances, the better. You have your entire career in front of you, and by grasping a few basic financial principles, you will feel much more in control of your financial situation, which can help you feel in control of many other aspects of life,” Hancock said.

The 2011 senior gift will also be announced at this event. Seniors will have the opportunity to donate to this gift at the event or by going to usu.edu/seniorgift.

This will be one of many events this year geared towards preparing seniors for “life after college.” All graduating seniors are encouraged to attend and there is no cost for the event. Any questions can be sent to Tessa Goodall at tessforchange@aggies.usu.edu

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Media Contact: Shana Sanders
Student Giving Publicity Team
Email: Shanasanders08@gmail.com

Final Media Pitch

FOR IMMEDIATE RELEASE
Date: Oct. 31, 2010
Lance Frazier
Phone: (435) 752-2121 Ext. 327
Email: lfrazier@hjnews.com

Financial Independence is Easier to Obtain than People Realize

Local Club Promotes Awareness of Financial Independence Among Community Members

Dear Lance Frazier,

Most of middle-class America does not believe they can ever be financially independent and citizens of Cache Valley have been financially stressed due to the recent problems with the economy and difficulty of finding jobs. I think it would be in the best interest of the Herald Journal to publish an article giving people the resources to get involved and learn how to become more financially independent.

Cache Valley Area Investors Association (CVAIA) is a local organization that works to educate community members on ways to become financially independent. CVAIA meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There are about 80 members in Cache Valley and the club is free. More information can be found at www.cvaia.com

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

I would be more than happy to set up an interview with Preston Parker, founder and president of CVAIA, if you have the time. Let me know what I can do to help.

Thank you,


Shana Sanders
PR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com

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