Executive Summary
Effect International works to bring literacy to Nepal and India. Through the building of schools and libraries and donation of books, Effect International is making a difference. We don’t give money to individuals to help create better lives, we teach valuable skills and let them learn how to create these lives for themselves. Reading is a necessary skill in life and we want to give everyone that opportunity. We are asking Energy Solutions to donate $5,000 to help operate one of our schools and in return they will be named as a sponsor in correlation with Effect promotion and marketing.
Sponsor Appeal
Energy Solutions is proud of its philanthropic history and is known to the community as a giver.
Effect International is approaching Energy Solutions because we believe that you can make a donation that will have a great impact on the people of India and Nepal and help boost your image.
Recent events in the media have slightly damaged reputation your reputation and we understand your need for a change. With the recent management changes, the refinancing of debt and the suspension of dividends, adding in a new charity could be exactly what investors want to see.(1)
According to your website, “Energy Solutions supports educational institutions and nonprofits when the primary focus of the request to promote academic achievement in the areas of environment, science & technology, or health and human services.” (2)
Teaching literacy skills is education and a human service because it is helping people learn to be independent. Being tied to this education would be a great angle for Energy Solutions to work from. It is brand new cause for them which shows diversity and care for all angles of life. The charity is also based in Logan, UT which is out of the Salt Lake region. It is still close to home but is far enough away to be considered a new venture.
Energy Solutions will take away from this exchange, a new image and a school with its name in India. ( I need a lot more right here.)
Problem
Regarding Poverty:
Poverty is widespread in India with 42% of total population (456 million) living below the global poverty line of $1.25 a day. The stark inequalities in the distribution of money can be attributed to different social groups, economic groups and geographic regions.
Poverty alleviation programmes and reforms by the Indian government is often rendered useless by the prevalent corruption by bureaucrats and politicians at various levels.
Regarding Education:
Around 40% of the total population in India is illiterate and only 15% of the students are able to reach high school. The government statistics in 2001 estimated the total number of "absolute non-literates" to be around 304 million. The national literacy rate is 68.84% with the average female literacy rate estimated as 53.63% and average male literacy estimated as 75.26%.
The states of Kerala has the highest literacy rates of 90.02% while Bihar has the lowest literacy rate of 47.53% with the average female literacy rate being only 33.97%.
About half of India’s men and women do not know how to read or write.
effectinternational.org
Solution
Effect International’s approach to illiteracy in Nepal and India is trying to raise awareness and raise funds to support our cause. We want people to know just how big of a problem illiteracy really is and what they can do to help. We will approach this growing problem of illiteracy by having fundraising events, a blog, and a homepage to inform and help people know what we are about and encourage them to help and volunteer.
Our objectives in meeting our approach is to:
-raise awareness
-raise funds
-get people involved
-get volunteers
We are confident that with all of the efforts put on by Effect International along with donations and volunteer work we will be able to meet our goals in raising funds and awareness. We plan on using the money donated towards building schools, buying supplies for those schools, and paying teachers; all to help those in Nepal and India become more literate.
Capabilities
Effect International began working in 2009, in a small village called Sasaram in the state of of Bihar. They started operating our first school in April of 2010 to 115 students staffed by 6 teachers and a principle. They are currently working on a library program in Sasaram, several thousand books are being transported to stock empty library shelves.
Effect International is committed to the long-term educational needs of the communities we serve. Through their project model, communities will be empowered in their project. This ensures ownership. Effect provide sinitial project funding, training and help infant programs. They make sure that each project can be self-sufficient and not always dependent upon Effect International.
Budget
On the website, it said that donations usually range from $500 to $5,000. We believe that literacy is so important and should be part of everyone’s life, no matter where they live or what their circumstances are. Because we feel so strongly about our cause, we are asking for $5,000. A school can be built in India or Nepal for $25,000 . The entire operating cost for one of these schools is under $10,000 per year. (3)
If there is any possible way we could get Energy Solutions to donate $10,000 to operate one school for a year, we would love it. However, we do recognize that policy in regards to contributions are set for a reason and we respect that.
As of the third quarter of this year, the goodwill donated by Energy Solutions was $483,434.(4) That is a tremendous amount of money, but because that amount is already spent, another $5,000 seems like nothing. The satisfaction of spreading literacy around the world is a great reward.
Conclusion:
Resources:
(1)http://www.sltrib.com/sltrib/money/50640888-79/quarter-energysolutions-million-third.html.csp
(2) http://www.energysolutions.com/our-company/contributions
(3) http://effectinternational.org/donate.html
(4)http://www.sltrib.com/sltrib/money/50640888-79/quarter-energysolutions-million-third.html.csp
Thursday, December 2, 2010
Thursday, November 18, 2010
Draft Position Paper
The food industry has become more concerned with a healthy image. Consumers are more aware of the nutritional value of food at certain establishments. The fast food industry, in particular, has faced consumers desire for healthier menu items. Customers want to know the nutritional content (fat, calories, vitamins, etc.) in the food they are eating. They also value establishments which have a variety of menu selections. Consumers value their right to choose, especially regarding their health.
Burger Planet has created a traditional family image over the years. The goal is to allow consumers the ability to make healthy choices and also to keep our most valued customers. New, healthy menu items will be added, but our classic menu choices will remain the same.
Burger Planet needs to focus on a particular target audience in order to be efficient in their marketing. The most health conscientious market tends to be women in their 30’s. Burger planet should target these women and show them that they have options and can still be healthy. Many women in their 30’s are mothers and are constantly battling their children’s desires for fast food. Working mothers need quick options when they don’t have the time to make a home cooked meal but still want healthy options. Childhood obesity is also a growing issue in the United States so by adding healthy options, children along with their mothers can eat better and still eat out.
Our goals are to:
o Change BP image without losing old customers, keep classics
+ Healthy is ‘in’
+ Need healthy menu options
# One way to appeal to the desire of a healthy lifestyle would be for Burger Planet to add healthier options to their menu. By adding salads, fruit, or options for lowering calories to the menu, mothers will be more willing to bring their children in for a meal.
+ Need a healthy/fitness face
# Spokesperson?
o Choose a spokesperson well known for healthy living
o Must be willing to be associated with Burger Planet
o Who to approach with contract?
+ Jayne Peterson
+ Millian Jicheals (Big Fat Loser coach)
+ Hob Barper (Big Fat Loser coach)
+ Hony Torton (X90P host and creator)
o Create a contract for willing spokesperson
+ Paid based on following certain rules
# No negative Fast-food talk
# Imply they eat at Burger Planet
# Mention Burger Planet on TV appearances
# Links to BP on personal web-pages
# Film commercial and shoot ad for BP
If Burger Planet takes these steps towards a healthier image, we believe that sales will increase and the positive image will spread among consumers in the United States.
Burger Planet has created a traditional family image over the years. The goal is to allow consumers the ability to make healthy choices and also to keep our most valued customers. New, healthy menu items will be added, but our classic menu choices will remain the same.
Burger Planet needs to focus on a particular target audience in order to be efficient in their marketing. The most health conscientious market tends to be women in their 30’s. Burger planet should target these women and show them that they have options and can still be healthy. Many women in their 30’s are mothers and are constantly battling their children’s desires for fast food. Working mothers need quick options when they don’t have the time to make a home cooked meal but still want healthy options. Childhood obesity is also a growing issue in the United States so by adding healthy options, children along with their mothers can eat better and still eat out.
Our goals are to:
o Change BP image without losing old customers, keep classics
+ Healthy is ‘in’
+ Need healthy menu options
# One way to appeal to the desire of a healthy lifestyle would be for Burger Planet to add healthier options to their menu. By adding salads, fruit, or options for lowering calories to the menu, mothers will be more willing to bring their children in for a meal.
+ Need a healthy/fitness face
# Spokesperson?
o Choose a spokesperson well known for healthy living
o Must be willing to be associated with Burger Planet
o Who to approach with contract?
+ Jayne Peterson
+ Millian Jicheals (Big Fat Loser coach)
+ Hob Barper (Big Fat Loser coach)
+ Hony Torton (X90P host and creator)
o Create a contract for willing spokesperson
+ Paid based on following certain rules
# No negative Fast-food talk
# Imply they eat at Burger Planet
# Mention Burger Planet on TV appearances
# Links to BP on personal web-pages
# Film commercial and shoot ad for BP
If Burger Planet takes these steps towards a healthier image, we believe that sales will increase and the positive image will spread among consumers in the United States.
Wednesday, November 10, 2010
Final Press Release 4
FOR IMMEDIATE RELEASE
Date: Nov. 11, 2010
USU Student Giving
Contact: Tessa Goodall, Senior Gift Chair
Old Main 110
Phone: 435-797-1239
Email: tessforchange@aggies.usu.edu
At this senior event, Lisa Hancock, director of the SOAR program, will be speaking on finances after college. She will give tips on job searching, how to live inexpensively after college for as long as you can, keeping financial affairs in order, and creating and keeping a good credit score.
“The earlier you start taking control of your finances, the better. You have your entire career in front of you, and by grasping a few basic financial principles, you will feel much more in control of your financial situation, which can help you feel in control of many other aspects of life,” Hancock said.
The 2011 senior gift will also be announced at this event. Seniors will have the opportunity to donate to this gift at the event or by going to usu.edu/seniorgift.
This will be one of many events this year geared towards preparing seniors for “life after college.” All graduating seniors are encouraged to attend and there is no cost for the event. Any questions can be sent to Tessa Goodall at tessforchange@aggies.usu.edu
Media Contact: Shana Sanders
Student Giving Publicity Team
Email: Shanasanders08@gmail.com
Date: Nov. 11, 2010
USU Student Giving
Contact: Tessa Goodall, Senior Gift Chair
Old Main 110
Phone: 435-797-1239
Email: tessforchange@aggies.usu.edu
Registrar Office Offering Help with Graduation Packets
An event for seniors is being held to ease stress of graduation
LOGAN, Utah. – The registrar’s office will be helping USU seniors understand the process of their graduation packets Thursday Nov. 11, at 7 p.m. in the Alumni House.At this senior event, Lisa Hancock, director of the SOAR program, will be speaking on finances after college. She will give tips on job searching, how to live inexpensively after college for as long as you can, keeping financial affairs in order, and creating and keeping a good credit score.
“The earlier you start taking control of your finances, the better. You have your entire career in front of you, and by grasping a few basic financial principles, you will feel much more in control of your financial situation, which can help you feel in control of many other aspects of life,” Hancock said.
The 2011 senior gift will also be announced at this event. Seniors will have the opportunity to donate to this gift at the event or by going to usu.edu/seniorgift.
This will be one of many events this year geared towards preparing seniors for “life after college.” All graduating seniors are encouraged to attend and there is no cost for the event. Any questions can be sent to Tessa Goodall at tessforchange@aggies.usu.edu
###
Media Contact: Shana Sanders
Student Giving Publicity Team
Email: Shanasanders08@gmail.com
Tuesday, November 2, 2010
Final Media Pitch
FOR IMMEDIATE RELEASE
Date: Oct. 31, 2010
Lance Frazier
Phone: (435) 752-2121 Ext. 327
Email: lfrazier@hjnews.com
Dear Lance Frazier,
Most of middle-class America does not believe they can ever be financially independent and citizens of Cache Valley have been financially stressed due to the recent problems with the economy and difficulty of finding jobs. I think it would be in the best interest of the Herald Journal to publish an article giving people the resources to get involved and learn how to become more financially independent.
Cache Valley Area Investors Association (CVAIA) is a local organization that works to educate community members on ways to become financially independent. CVAIA meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There are about 80 members in Cache Valley and the club is free. More information can be found at www.cvaia.com
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
I would be more than happy to set up an interview with Preston Parker, founder and president of CVAIA, if you have the time. Let me know what I can do to help.
Thank you,
Shana Sanders
PR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Date: Oct. 31, 2010
Lance Frazier
Phone: (435) 752-2121 Ext. 327
Email: lfrazier@hjnews.com
Financial Independence is Easier to Obtain than People Realize
Local Club Promotes Awareness of Financial Independence Among Community Members
Dear Lance Frazier,
Most of middle-class America does not believe they can ever be financially independent and citizens of Cache Valley have been financially stressed due to the recent problems with the economy and difficulty of finding jobs. I think it would be in the best interest of the Herald Journal to publish an article giving people the resources to get involved and learn how to become more financially independent.
Cache Valley Area Investors Association (CVAIA) is a local organization that works to educate community members on ways to become financially independent. CVAIA meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There are about 80 members in Cache Valley and the club is free. More information can be found at www.cvaia.com
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
I would be more than happy to set up an interview with Preston Parker, founder and president of CVAIA, if you have the time. Let me know what I can do to help.
Thank you,
Shana Sanders
PR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
###
Wednesday, October 20, 2010
Draft Press Release 4
FOR IMMEDIATE RELEASE
Date: Oct. 20, 2010
USU Student Giving Committee
Contact: Tessa Goodall, Committee Chair
Phone: 555-555-0000
Email: t.a.good@aggiemail.usu.edu
The Student Giving Committee is working to promote the idea that it is easy for students to give back to the university by donating their spare change. These coin collections will happen once a semester, the first one being Oct. 21-22.
As part of Tuition Freedom Day, price tags were displayed around campus to show the true costs of operating different buildings and suckers were passed out with information on them.
“Our purpose is to create awareness. When students realize how little they already give to the university, they will become more willing to donate a little more,” Goodall said. “We want students to feel invested in their education.”
The Student Giving Committee has meetings every Thursday at 9 p.m. in Old Main 114. Anybody is welcome to help out. More projects will follow throughout the semester and in the spring students will get to vote on what happens with their donations.
Publicity Chair, Student Giving
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Date: Oct. 20, 2010
USU Student Giving Committee
Contact: Tessa Goodall, Committee Chair
Phone: 555-555-0000
Email: t.a.good@aggiemail.usu.edu
Students are Giving Back to the University
Student Giving Committee promotes “Aggies for Change” campaign
LOGAN, Utah. – “Tuition paid by students only accounts for 16 percent of the costs needed to keep the university running,” Tessa Goodall, Student Giving Chair, said. “The rest is paid for by donors.”Student Giving Committee promotes “Aggies for Change” campaign
The Student Giving Committee is working to promote the idea that it is easy for students to give back to the university by donating their spare change. These coin collections will happen once a semester, the first one being Oct. 21-22.
As part of Tuition Freedom Day, price tags were displayed around campus to show the true costs of operating different buildings and suckers were passed out with information on them.
“Our purpose is to create awareness. When students realize how little they already give to the university, they will become more willing to donate a little more,” Goodall said. “We want students to feel invested in their education.”
The Student Giving Committee has meetings every Thursday at 9 p.m. in Old Main 114. Anybody is welcome to help out. More projects will follow throughout the semester and in the spring students will get to vote on what happens with their donations.
###
Media Contact: Shana SandersPublicity Chair, Student Giving
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Draft Media Pitch
FOR IMMEDIATE RELEASE
Date: Oct. 20, 2010
Dear Lance Frazier,
Most of middle-class America does not believe they can ever be financially independent and citizens of Cache Valley have been financially stressed due to the recent problems with the economy and difficulty of finding jobs. I think it would be in the best interest of the Herald Journal to publish an article giving people the resources to get involved and learn how to become more financially independent.
Cache Valley Area Investors Association (CVAIA) is a local organization that works to educate community members on ways to become financially independent.CVAIA meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There are about 80 members in Cache Valley and the club is free. More information can be found at www.cvaia.com
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
I would be more than happy to set up an interview with Preston Parker, founder and president of CVAIA, if you have the time. Let me know what I can do to help.
Thank you,
Shana Sanders
PR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Date: Oct. 20, 2010
Financial Independence is Easier to Obtain Than People Realize
Local Club Promotes Awareness of Financial Independence Among Community Members
Dear Lance Frazier,
Most of middle-class America does not believe they can ever be financially independent and citizens of Cache Valley have been financially stressed due to the recent problems with the economy and difficulty of finding jobs. I think it would be in the best interest of the Herald Journal to publish an article giving people the resources to get involved and learn how to become more financially independent.
Cache Valley Area Investors Association (CVAIA) is a local organization that works to educate community members on ways to become financially independent.CVAIA meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There are about 80 members in Cache Valley and the club is free. More information can be found at www.cvaia.com
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
I would be more than happy to set up an interview with Preston Parker, founder and president of CVAIA, if you have the time. Let me know what I can do to help.
Thank you,
Shana Sanders
PR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
###
Monday, October 11, 2010
Final Press Release 3: Cause Promotion
FOR IMMEDIATE RELEASE
Date: Oct. 5, 2010
Cache Valley Area Investors Association (CVAIA)
115 Main St.
Logan, UT 84321
Contact: Preston Parker, Founder and President
Phone: 555-555-0000
www.cvaia.com
LOGAN, Utah. – Most of middle-class America does not believe they can ever be financially independent: when passive income is greater than expenses.
“Financial independence is not about luck. It is planned, orchestrated and executed,” Preston Parker, founder and president of Cache Valley Area Investors Association (CVAIA), said.
The purpose of CVAIA is to promote the cause of financial independence. Once out of college, a person can be financially independent in 7-10 years and never have to work another day in his/her life because they have to, but because they love what they do.
"I want people to be happy, to have jobs they love and to be financially independent," Parker said. "Creating an atmosphere where people actually want to go to work may end up making the world a better place."
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, and not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Guest speakers are brought in and discussions are held to educate members on the theologies of financial independence.
CVAIA meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There are about 80 members in Cache Valley and the club is free. More information can be found at www.cvaia.com.
PR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Date: Oct. 5, 2010
Cache Valley Area Investors Association (CVAIA)
115 Main St.
Logan, UT 84321
Contact: Preston Parker, Founder and President
Phone: 555-555-0000
www.cvaia.com
Financial Independence Comes From High Passive Income and Low Expenses
Local Club Promotes Awareness of Financial Independence in the Community
Local Club Promotes Awareness of Financial Independence in the Community
LOGAN, Utah. – Most of middle-class America does not believe they can ever be financially independent: when passive income is greater than expenses.
“Financial independence is not about luck. It is planned, orchestrated and executed,” Preston Parker, founder and president of Cache Valley Area Investors Association (CVAIA), said.
The purpose of CVAIA is to promote the cause of financial independence. Once out of college, a person can be financially independent in 7-10 years and never have to work another day in his/her life because they have to, but because they love what they do.
"I want people to be happy, to have jobs they love and to be financially independent," Parker said. "Creating an atmosphere where people actually want to go to work may end up making the world a better place."
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, and not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Guest speakers are brought in and discussions are held to educate members on the theologies of financial independence.
CVAIA meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There are about 80 members in Cache Valley and the club is free. More information can be found at www.cvaia.com.
###
Media Contact: Shana SandersPR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Tuesday, October 5, 2010
Draft Press Release 3: Cause Promotion
FOR IMMEDIATE RELEASE:
Date: Oct. 5, 2010
Cache Valley Areas Investors Association (CVAIA)
115 Main St.
Logan, UT 84321
Contact: Preston Parker, Founder and President
Phone: 555-555-0000
Email: CVIAI@bp.com
LOGAN, Utah. – Most of middle-class America does not believe they can ever be financially independent, that is when passive income is greater than expenses.
“Financial independence is not about luck. It is planned, orchestrated and executed,” Preston Parker, founder and president of Cache Valley Investors Association (CVAIA), said.
The purpose of CVIAI is to promote the cause of financial independence. Once out of college, a person can be financially independent in 7-10 years and never have to work another day in his/her life because they have to, but because they love what they do.
Boilerplate 1
CVIAI meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There is no cost to members.
Boilerplate 2
PR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Date: Oct. 5, 2010
Cache Valley Areas Investors Association (CVAIA)
115 Main St.
Logan, UT 84321
Contact: Preston Parker, Founder and President
Phone: 555-555-0000
Email: CVIAI@bp.com
Financial Independence Comes From High Passive Income and Low Expenses
LOGAN, Utah. – Most of middle-class America does not believe they can ever be financially independent, that is when passive income is greater than expenses.
“Financial independence is not about luck. It is planned, orchestrated and executed,” Preston Parker, founder and president of Cache Valley Investors Association (CVAIA), said.
The purpose of CVIAI is to promote the cause of financial independence. Once out of college, a person can be financially independent in 7-10 years and never have to work another day in his/her life because they have to, but because they love what they do.
Boilerplate 1
CVIAI meets every first Thursday at the Logan Chamber of Commerce and every third Thursday at a local restaurant. There is no cost to members.
Boilerplate 2
###
Media Contact: Shana SandersPR Specialist, CVAIA
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Wednesday, September 29, 2010
Final Press Release 2: Image Building
FOR IMMEDIATE RELEASE
Date: Sept. 27, 2010
Burger Planet
311 Greasy Way
Gary, IN 88888
Contact: James E. Muellenbach III, CEO
498-555-0000
burgerplanet@bp.com
Fast Food Leader Introduces Healthy Food Options and a Fitness Guru
Jayne Petersen joins Burger Planet to work with promotion of new menu additions and changes to traditional items
Date: Sept. 27, 2010
Burger Planet
311 Greasy Way
Gary, IN 88888
Contact: James E. Muellenbach III, CEO
498-555-0000
burgerplanet@bp.com
Fast Food Leader Introduces Healthy Food Options and a Fitness Guru
Jayne Petersen joins Burger Planet to work with promotion of new menu additions and changes to traditional items
GARY, Ind. –Burger Planet has added healthier food options to its franchises nationwide as a response to diet trends among middle-age women.
Burger Planet’s simple formula includes burgers, fries, and soda. This is what has made the company stand out; the tradition. But customers can now request their burgers without mayonnaise to reduce calories and they can hold the bun for a low-carb option.
Along with the traditional menu changes, new items have been added to promote moderation and healthy eating. In the past year, Burger Planet has added white meat chicken breasts and the option to buy the chicken breast wrapped in lettuce. Fruit packets have also been introduced with five different types of fruit: apples, grapes, peaches, pineapple, or bananas. No other competitors offer fruit. And finally, a line of gourmet salads are also new to the menu.
“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” James E. Muellenbach III, president of Burger Planet, said.
Jayne Petersen is the president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Calif. Petersen will help promote Burger Planet with the mascot, Corny the Clown. Petersen is known for helping celebrity Opal Whitcomb lose and keep off weight.
"Burger Planet has been a leader in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Petersen will begin her promotion efforts in May with Corny the Clown and will circulate to different Burger Planet locations and shopping malls across the U.S through July.
Burger planet has served 52 billion customers and counting with 8,921 franchises in every state and 17 countries. It was founded in 1934 by James E. Muellenbach I and is currently run by his grandson, James E. Muellenbach III. The headquarters are in Gary, Ind., and it is the leader of the Quick Service Restaurant Industry.
PR Specialist, Burger Planet
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Burger Planet’s simple formula includes burgers, fries, and soda. This is what has made the company stand out; the tradition. But customers can now request their burgers without mayonnaise to reduce calories and they can hold the bun for a low-carb option.
Along with the traditional menu changes, new items have been added to promote moderation and healthy eating. In the past year, Burger Planet has added white meat chicken breasts and the option to buy the chicken breast wrapped in lettuce. Fruit packets have also been introduced with five different types of fruit: apples, grapes, peaches, pineapple, or bananas. No other competitors offer fruit. And finally, a line of gourmet salads are also new to the menu.
“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” James E. Muellenbach III, president of Burger Planet, said.
Jayne Petersen is the president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Calif. Petersen will help promote Burger Planet with the mascot, Corny the Clown. Petersen is known for helping celebrity Opal Whitcomb lose and keep off weight.
"Burger Planet has been a leader in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Petersen will begin her promotion efforts in May with Corny the Clown and will circulate to different Burger Planet locations and shopping malls across the U.S through July.
Burger planet has served 52 billion customers and counting with 8,921 franchises in every state and 17 countries. It was founded in 1934 by James E. Muellenbach I and is currently run by his grandson, James E. Muellenbach III. The headquarters are in Gary, Ind., and it is the leader of the Quick Service Restaurant Industry.
###
Media Contact: Shana SandersPR Specialist, Burger Planet
Phone: 555-555-5555
Email: Shanasanders08@gmail.com
Monday, September 27, 2010
Draft Press Release 2: Image Building
FOR IMMEDIATE RELEASE:
Date: Sept. 27, 2010
Mr. James E. Muellenbach III, CEO
Burger Planet
311 Greasy Way
Gary, IN 88888
Phone: 498-555-0000
Email: burgerplanet@bp.com
Jayne Petersen is the president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Ca. She has come on to help promote Burger Planet with Corny the Clown. Petersen is known for helping celebrity Opal Whitcomb lose and keep off weight.
“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” James E. Mulllenbach III, president of Burger Planet, said.
Burger Planet’s simple formula includes burgers, fries, and soda. This is what has made the company stand out; the tradition. But customers can now request their burgers without mayonnaise to reduce calories and they can hold the bun for a low-carb option.
Along with the traditional menu changes, new items have been added to promote moderation and healthy eating. In the past year, Burger Planet has added white meat chicken breasts and the option to buy the chicken breast wrapped in lettuce. Fruit packets have also been introduced with five different types of fruit: apples, grapes, peaches, pineapple, or bananas. No other competitors offer fruit. And finally, a line of gourmet salads have been also been added.
"Burger Planet has been a leader in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Peterson will begin her promotion efforts in May with Corny the Clown and will circulate to different Burger Planet locations and shopping malls across the U.S through July.
Burger planet has served 52 billion customers and counting with 8,921 franchises in every state and 17 countries. It was founded in 1934 by James E. Muellenbach I and is currently run by his grandson, James E. Muellenbach III. The headquarters lie in Gary, Indiana and it is the leader of the Quick Service Restaurant Industry.
Shana Sanders
Public Relations Specialist
Burger Planet
555-555-5555
Shanasanders08@gmail.com
Date: Sept. 27, 2010
Mr. James E. Muellenbach III, CEO
Burger Planet
311 Greasy Way
Gary, IN 88888
Phone: 498-555-0000
Email: burgerplanet@bp.com
Fast Food Leader Introduces Healthy Food Options and a Fitness Guru
Jayne Petersen joins Burger Planet to work with promotion
(Gary, Indiana) –With recent food fads and the growing popularity of diets among middle-age women, Burger Planet has found a way to offer and promote its traditional and famous foods with lower calorie options.Jayne Petersen is the president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Ca. She has come on to help promote Burger Planet with Corny the Clown. Petersen is known for helping celebrity Opal Whitcomb lose and keep off weight.
“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” James E. Mulllenbach III, president of Burger Planet, said.
Burger Planet’s simple formula includes burgers, fries, and soda. This is what has made the company stand out; the tradition. But customers can now request their burgers without mayonnaise to reduce calories and they can hold the bun for a low-carb option.
Along with the traditional menu changes, new items have been added to promote moderation and healthy eating. In the past year, Burger Planet has added white meat chicken breasts and the option to buy the chicken breast wrapped in lettuce. Fruit packets have also been introduced with five different types of fruit: apples, grapes, peaches, pineapple, or bananas. No other competitors offer fruit. And finally, a line of gourmet salads have been also been added.
"Burger Planet has been a leader in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Peterson will begin her promotion efforts in May with Corny the Clown and will circulate to different Burger Planet locations and shopping malls across the U.S through July.
Burger planet has served 52 billion customers and counting with 8,921 franchises in every state and 17 countries. It was founded in 1934 by James E. Muellenbach I and is currently run by his grandson, James E. Muellenbach III. The headquarters lie in Gary, Indiana and it is the leader of the Quick Service Restaurant Industry.
###
Shana Sanders
Public Relations Specialist
Burger Planet
555-555-5555
Shanasanders08@gmail.com
Monday, September 20, 2010
Final Press Release: Announcement
For Immediate Release
Date: Sept. 14, 2010
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan, UT 84321
Contact: Preston Parker
(661) 772-7537
ANNOUNCING SOCIAL MEDIA CLUB OF CACHE VALLEY
Facebook and Twitter are taking over the world; know how to use them correctly.
(LOGAN, Utah)--- The Social Media Club of Cache Valley (SMCCV) has been created with the goal to educate community members on social media.
“We bring experts together with novices so we can learn social media together,” Preston Parker, president of the club, said. “We want members to bring laptops and practice at the meetings.”
The club uses hands-on, practical use for social media and works to help others promote themselves and business through sites such as Facebook, Twitter, and LinkedIn. There have been up to 80 members at the meetings and the members range from college students to stay-at-home moms to business professionals.
SMCCV meets at 6:30 p.m. the second Tuesday of every month at Borders. Every third month, they meet at Café Sabor for special nights called “Tweet-Ups.” Anyone can join the club and more information can be found at smccv.net or facebook.com/smccv.
Parker, along with two other members, launched the Cache Valley chapter in August of 2009 after participating in a Salt Lake City chapter. Four other members joined to create the board. It is a branch of an international organization that is headquartered in San Francisco and has chapters on every continent but Antarctica.
Media Contact: Shana Sanders
PR Representative
Email: shanasanders08@gmail.com
Date: Sept. 14, 2010
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan, UT 84321
Contact: Preston Parker
(661) 772-7537
ANNOUNCING SOCIAL MEDIA CLUB OF CACHE VALLEY
Facebook and Twitter are taking over the world; know how to use them correctly.
(LOGAN, Utah)--- The Social Media Club of Cache Valley (SMCCV) has been created with the goal to educate community members on social media.
“We bring experts together with novices so we can learn social media together,” Preston Parker, president of the club, said. “We want members to bring laptops and practice at the meetings.”
The club uses hands-on, practical use for social media and works to help others promote themselves and business through sites such as Facebook, Twitter, and LinkedIn. There have been up to 80 members at the meetings and the members range from college students to stay-at-home moms to business professionals.
SMCCV meets at 6:30 p.m. the second Tuesday of every month at Borders. Every third month, they meet at Café Sabor for special nights called “Tweet-Ups.” Anyone can join the club and more information can be found at smccv.net or facebook.com/smccv.
Parker, along with two other members, launched the Cache Valley chapter in August of 2009 after participating in a Salt Lake City chapter. Four other members joined to create the board. It is a branch of an international organization that is headquartered in San Francisco and has chapters on every continent but Antarctica.
###
Media Contact: Shana Sanders
PR Representative
Email: shanasanders08@gmail.com
Tuesday, September 14, 2010
Draft Press Release 1: Announcement
For Immediate Release
Date: Sept. 14, 2010
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan, UT 84321
Contact: Preston Parker
(661) 772-7537
ANNOUNCING SOCIAL MEDIA CLUB OF CACHE VALLEY
(LOGAN, Utah)--- The Social Media Club of Cache Valley (SMCCV) has been created with the goal to educate community members on social media. It is a branch of an international organization that is headquartered in San Franciso and has chapters on every continent but Antarctica.
Preston Parker, along with two other members, launched the Cache Valley chapter in August of 2009 after participating in a Salt Lake City chapter. Four other members joined to create the board.
“We bring experts together with novices so we can learn social media together,” Parker said. “We want members to bring laptops and practice at the meetings.”
SMCCV meets at 6:30 p.m. the second Tuesday of every month at Borders. Every third month, they meet at Café Sabor for special nights called Tweet-Ups.
Anyone can join the club and information about joining can be found at smccv.net or facebook.com/smccv. There is also a twitter account under the name smcofcv.
Date: Sept. 14, 2010
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan, UT 84321
Contact: Preston Parker
(661) 772-7537
ANNOUNCING SOCIAL MEDIA CLUB OF CACHE VALLEY
(LOGAN, Utah)--- The Social Media Club of Cache Valley (SMCCV) has been created with the goal to educate community members on social media. It is a branch of an international organization that is headquartered in San Franciso and has chapters on every continent but Antarctica.
Preston Parker, along with two other members, launched the Cache Valley chapter in August of 2009 after participating in a Salt Lake City chapter. Four other members joined to create the board.
“We bring experts together with novices so we can learn social media together,” Parker said. “We want members to bring laptops and practice at the meetings.”
SMCCV meets at 6:30 p.m. the second Tuesday of every month at Borders. Every third month, they meet at Café Sabor for special nights called Tweet-Ups.
Anyone can join the club and information about joining can be found at smccv.net or facebook.com/smccv. There is also a twitter account under the name smcofcv.
Wednesday, September 8, 2010
Assignment #2: Case Study
In July 2009, Dave Carroll, an upcoming country musician, wrote a song after United Airlines broke his $3,500 Taylor guitar. The video went viral on YouTube and stock in United dropped. I read Carroll’s story on his website, davecarrollmusic, and I can’t believe that United handled this situation they way that they did.
After Carroll realized that his guitar was broken, he attempted to make a claim with United. First of all, the claim system at United seems to be joke. They sent him from one person to another, giving him different phone numbers to try and everyone seemed to ignore his claim. This is where United went completely wrong. There should be one department at each airport that takes the claims and if they can’t handle them immediately, they need to be sent to one direct office. There should be no wild chase for the customer to have to go through. The purpose should be to reconcile with the customer and fix their bad experience so they will want to fly United again. Building relationships is so important. Sending a customer all over will only anger him or her more and create more problems than there originally was.
In an email from a representative in Chicago, Carroll was given reasons for the denial of his claim. The reasons were that he didn’t report it to the United employees when he landed in Omaha, he didn’t report to the Omaha airport within 24 hours, it was an Air Canada issue, Air Canada already denied the claim, and someone from United would need to see the damage to a guitar that was repaired. All of these reasons are contradictory, especially the reporting to Omaha if it clearly was an Air Canada issue. This is horrible public relations. None of the reasons make sense. Normally when baggage is lost or damaged, the airline will compensate the customer in some way, even if they don’t want to. It is all about customer service. Why wasn’t this the case for Carroll? It would have been so much easier for United to compensate Carroll for the $3,500.
I agree with Carroll’s assessment of United Airlines; their system is set up to frustrate customers. Most customers with complaints will give up after the third or fourth disconnected phone call and won’t get to the compensation. Carroll wanted to use satirical lyrics and his story to make others aware of his situation. He turned it into a joke. I think his reaction was reasonable. He is a musician so he used his music as an outlet. It was also a great PR move on his part. Carroll’s name is now out there on and people know who he is. His videos are catchy and memorable. I’m sure he realized that his videos would not only cause a stir among United but would also be a good career move for himself.
I now have a very different view on United Airlines and want to be more of a skeptic when it comes to other airlines. I flew 13 times in the space of five weeks this summer and I watched them throw my bag around but it never really occurred to me that if something was broken, I could make a claim. I always pack very carefully and carry-on all of my breakables. I do think that Carroll should have put more thought into it and carried his guitar on-board, there is no way I would have checked my expensive guitar in. It is common sense and this situation should never have happened. However, United still reacted very unprofessionally and should have compensated Carroll for the damage.
After Carroll realized that his guitar was broken, he attempted to make a claim with United. First of all, the claim system at United seems to be joke. They sent him from one person to another, giving him different phone numbers to try and everyone seemed to ignore his claim. This is where United went completely wrong. There should be one department at each airport that takes the claims and if they can’t handle them immediately, they need to be sent to one direct office. There should be no wild chase for the customer to have to go through. The purpose should be to reconcile with the customer and fix their bad experience so they will want to fly United again. Building relationships is so important. Sending a customer all over will only anger him or her more and create more problems than there originally was.
In an email from a representative in Chicago, Carroll was given reasons for the denial of his claim. The reasons were that he didn’t report it to the United employees when he landed in Omaha, he didn’t report to the Omaha airport within 24 hours, it was an Air Canada issue, Air Canada already denied the claim, and someone from United would need to see the damage to a guitar that was repaired. All of these reasons are contradictory, especially the reporting to Omaha if it clearly was an Air Canada issue. This is horrible public relations. None of the reasons make sense. Normally when baggage is lost or damaged, the airline will compensate the customer in some way, even if they don’t want to. It is all about customer service. Why wasn’t this the case for Carroll? It would have been so much easier for United to compensate Carroll for the $3,500.
I agree with Carroll’s assessment of United Airlines; their system is set up to frustrate customers. Most customers with complaints will give up after the third or fourth disconnected phone call and won’t get to the compensation. Carroll wanted to use satirical lyrics and his story to make others aware of his situation. He turned it into a joke. I think his reaction was reasonable. He is a musician so he used his music as an outlet. It was also a great PR move on his part. Carroll’s name is now out there on and people know who he is. His videos are catchy and memorable. I’m sure he realized that his videos would not only cause a stir among United but would also be a good career move for himself.
I now have a very different view on United Airlines and want to be more of a skeptic when it comes to other airlines. I flew 13 times in the space of five weeks this summer and I watched them throw my bag around but it never really occurred to me that if something was broken, I could make a claim. I always pack very carefully and carry-on all of my breakables. I do think that Carroll should have put more thought into it and carried his guitar on-board, there is no way I would have checked my expensive guitar in. It is common sense and this situation should never have happened. However, United still reacted very unprofessionally and should have compensated Carroll for the damage.
Monday, September 6, 2010
Assignment #1: Letter to Cousin
Dear Cousin,
Lately, I have been thinking about my future and what I want to do once I graduate, and a career in public relations may be where I am headed.
Public relations offers a wide range of opportunities. Professionals work with different media outlets to make the public aware of different products and events. They guide agencies and companies through promotion and do damage control when it is needed. Public relations activities can be spontaneous and diverse. Creativity is an important part of campaigns and specialists also need to know how to effectively do research and know their audiences.
Strong writing skills are required in public relations because the majority of the information passed to the public is in written form. Media kits are a prime example of public relations writing. A media kit may include fact sheets, press releases, brochures, fliers, and speeches that go along with the campaign. All of these documents need to be clear, concise and written in a professional manner. Public relations cannot function properly without writing.
Public relations is a very competitive career and that is why professional writing skills are so important. It is also important to get as much hands on experience as possible. Public relations is a fast paced environment with room to be creative. I am excited to explore a career in public relations.
Sincerely,
Shana Sanders
Lately, I have been thinking about my future and what I want to do once I graduate, and a career in public relations may be where I am headed.
Public relations offers a wide range of opportunities. Professionals work with different media outlets to make the public aware of different products and events. They guide agencies and companies through promotion and do damage control when it is needed. Public relations activities can be spontaneous and diverse. Creativity is an important part of campaigns and specialists also need to know how to effectively do research and know their audiences.
Strong writing skills are required in public relations because the majority of the information passed to the public is in written form. Media kits are a prime example of public relations writing. A media kit may include fact sheets, press releases, brochures, fliers, and speeches that go along with the campaign. All of these documents need to be clear, concise and written in a professional manner. Public relations cannot function properly without writing.
Public relations is a very competitive career and that is why professional writing skills are so important. It is also important to get as much hands on experience as possible. Public relations is a fast paced environment with room to be creative. I am excited to explore a career in public relations.
Sincerely,
Shana Sanders
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